Sabarot’s tribute to SIAL
Interview with Antoine Wassner, CEO of Sabarot
The most important thing we took away was our SIAL Innovation Award! Although this win wasn’t entirely unexpected – we thought we stood quite a good chance!
Why?
Because our products were true innovations, likely to arouse the curiosity of both consumers and judges. To win the competition, you needed to put forward some very solid arguments. More than 2,000 products were entered, and 600 shortlisted! So we are particularly proud of our success, and especially the fact that we were picked out by personalities such as Joël Robuchon!
Looking back, what benefits has this award brought you?
Our silver medal has given us genuine visibility, in terms of our products – our dried mushroom mills, and our petit polenta and petit quinoa for slicing. Sales literally took off, giving these innovations a huge boost in store. This exceptional visibility ultimately fed through to the entire brand. In the end, I’d say that this award has enabled us to get on the radars of a great many professionals who came to the show looking for inspiration.
How is Sabarot doing today? How far have you come since 2016?
Since 2016 we have grown from 90 to 150 employees and our turnover has gone from €44 to €54 million. We have also extended our premises to accommodate a new department that started up in September 2018: pulse and cereal cooking and drying. We have plenty more surprises in store for SIAL 2020!
SIAL is a true laboratory that offers a wealth of inspiration at the heart of Planet Food! It’s an opportunity to develop exchanges and create encounters between manufacturers and buyers from all over the world. It’s a place where you can discover the food we’ll be eating tomorrow and predict the future in our plates. In short, it’s an unmissable meeting for us all!
