Basamh Marketing Co. Ltd.

Since its inception, BMC has been the exclusive distributor of the popular brand alalali, which is famous and renowned for its unsurpassed quality. BMC's distribution strength has facilitated alalali's build-up since its launch in 1990, becoming one of the leading umbrella brands in KSA, GCC, and many other Arab countries. Its wide product range covers 28 different food categories with more than 240 SKUs, with more than 50% of its products proudly Saudi Made.